Janna's Blog

(Without one you can die!)

The best way to fail at a business is not having a plan; the best way to wander through your career and get stuck in a rut is by not having a plan; and--you guessed it--the best way to get lost on a mountain is not having a plan.
 
There are tools that help us stay on-track in life. On the trail it is a compass, a map, and possibly even a GPS that, used in tandem, will generally keep you on course. For example, you can be in the woods with only a map and still get lost, but add in a compass and you'll probably find your way. Because the magnetized compass needle always indicates magnetic north, you'll consistently know how to find this direction even if you go in circles. So using a compass in conjunction with your map keeps you adapting to stay on the right track.
 
Your business and career plan, if you use it, accomplishes the same purpose. First, you step back from the day to day environment to create the plan of what you want to accomplish and how you'll do it. On a regular basis - at least monthly - you measure your actions against the detailed steps you of your plan. If you are straying off course, you step back again to review your plan, realign your focus, and redirect your steps.
 
How does this relate to business? Without a plan, you risk going off track. Are you heading into new sales situations, new markets, and new projects without doing your homework?  Are you resting on the knowledge you gained last year or five years ago on how to sell? Did your education process stop the day you graduated from high school or college? Are you finding the new employee that was just hired is getting the better projects, the better office, and the better promotions?
 
The process of learning, growing your skills, and adapting to new environments are critical tools to stay on track and reach your goals, whatever they are. 
 
One of my clients sells cars. This process is dramatically different today than it was even five years ago. Fifteen years ago, everyone cared about what was “under the hood.” What was the engine like; how did it run? What was the torque? (I learned from my advertising client that people used to care about torque. Yes, I had to look it up – so you can, too, if you're interested.) Today, anyone selling cars better know how to use a smart phone. They better know how to connect it to the car. They better be able to look up the competitor information on that phone and discuss it out on the lot. To close the deal, they better be able to talk accurately to the customer who has done the research and possibly knows more than them about the car.
 
When hiring a new sales person, the car dealership cares more about whether that person can understand and discuss the car's technology versus knowing how the engine runs. If you are an auto sales person who's selling the same way you did ten years ago, there is a good chance that your job might be in jeopardy. And it's not about age. My client has an 82-year-old sales person that is very successful. He owns a smartphone and knows how to use it. He created a plan and has learned how to adapt. Have YOU?

Marketing without sales is a waste of time and money.  Yet, as a business coach, that is what I see continually in businesses I meet.  The marketing team (even if it is a team of 1) does the marketing activities: advertising, networking, strategic alliances etc.   Yet, when the phone rings does the sales team know how to close the sale?  Statistic indicate that almost 70% of sales are not closed due to the sales person never asking for the sale.  If you don’t ask for the sale, you probably won’t get it.  The sales team needs training.  I have joked that the sales team needs WEEKLY training, only to have sales people agree with me.  It isn’t a joke, train your sales team, train them well and train them often!

Who is your sales team?  My answer – every employee in the company?  Who needs sales training – every employee.  Who is the core sales team?  The team of people who regularly talk, meet with customers and prospects.  That includes receptionists, customer service, Presidents, management etc.  All it takes is one word to make the difference in a sale.

What do you train the sales team on?

  1. Conversion rate – The phone rings – a prospect – everyone is excited (or at least they should be).  How do you talk to them?  What questions do you ask PRIOR to your answering their question?  As prospects very few of us really know what we want to purchase.  We just think we know.  If you don’t help to educate us – we will then buy on price.
  2. Products – You know your products (or do you).  How do you describe them?  Do you create emotion as you share the value of your product to me?  Do you know how to create emotion for your product?  Does everyone really understand the value of the product?  For 98% of companies I believe the answers to the above questions are no.  Changing those answers will make a difference.
  3. Customer – Do you know what the customer wants?  Not what YOU think they want, but what they truly want?
  4. Competition – Who are your competitors and how are you different?  Why should they buy from you and not them?  If you are more expensive then why, if you are less expensive – then why.  Know your competition – they probably know you.
Category:Business Coaching Business Management Business Systems Executive Coaching Family Business Profitability Sales Success In Business 
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Entrepreneurs and setting goals is a popular topic. Dan Sullivan had a perspective worth sharing in the May issue of Success Magazine. The concept is rather than trying to double or 2 times where you are– go for 10 times where you are. “WHAT?” I hear you all scream. “It is hard enough to achieve 2 times where I am, how on earth can I even consider a 10 X goal?” That is exactly the point.

A 2 X goal is really just pushing what you are already planning into the future (assuming you are planning). The ability to achieve the 2 X goal is a probable anyway. There really isn’t rocket science, you know the basics—hard work and you will achieve the 2X goal.

Now for the 10 X goal that starts pushing you out of your comfort zone. I can already feel the squirming. A 10X goal forces you to look at what is really going on in your business. It forces you to look at inefficiencies. It challenges you to think out of the box, to put systems in place to handle 10X, to understand your business, structure your business, and PLAN. You must now think differently, observe differently, plan differently and execute differently. Once you start thinking 10X you will notice opportunities, changes, and perspectives. Then you can start making the changes that are required.

Here are my perspectives and 4 ¾ downsides to this type of thinking:

1. Shooting for 10 X – you might not make it, you might only reach 5X.

2. 10 X thinking creates perspectives on your business and forces planning.

3. You don’t know how to think 10X? What better way to start looking at everything from a different perspective? Read, ask, get advice, reach out to others, be humble. Even if 10X is achieved, I guarantee your 3, 4 and 5X will be more profitable.

4. For 10X I need to look outside the box, and that creates FEAR. False Expectations Appearing Real – so what are your real fears? Figure them out, since they will probably keep you from achieving 2 X. There is no better time than the present.

4 ¾ Reality is I don’t see any downside to 10X type of thinking. The danger really lies in 2X thinking. Thinking too small limits your potential, who you can be, and can lead to my favorite quote: “Hell on earth is seeing the person I could have been!”

Like all things in life, running a business has its ups and downs, its highs and lows, and its successes and failures. Celebrating the sweet victories is easy, but how do you cope with the agonies of defeat?

First things first, like it or not, failing is inevitable. Every single person has failed at one time (or in most cases, lots of times). Throughout history scores of renowned great achievers not only failed, but failed over and over again. When Albert Einstein was young, his grades were so poor that a teacher asked him to quit, saying, "Einstein, you will never amount to anything!" Michael Jordan was cut from his high school basketball team for his lack of skill. Winston Churchill failed the 6th grade. Soichiro Honda was turned down for an engineer position with Toyota Motor Corporation.

Here’s another truth: Failure is not something to fear. Failures and mistakes are lessons that can be used as stepping stones. And even though it may feel like it’s the end, it’s actually just the beginning. According to dictionary.com, failing is “an act or instance of failure.” But according to John Maxwell, bestselling author of Failing Forward, “Failure is simply a price we pay to achieve success.”

Failing forward is a willingness to learn from failures and implement the lessons into your actions, behaviors, and business. It’s choosing to pick yourself up and continue to move forward and toward your intended outcome in spite of being discouraged.

Think about the last time you failed and ask yourself these questions:

  • What can I learn from this?
  • What could I have done differently?
  • Do I need to acquire or improve some skills?
  • Who can I learn from?
  • What will I do next?

Now take the answers to these questions and plan how you will incorporate the lessons into your future actions.

So the next time you find yourself flat on your face, be grateful for the learning opportunity, dust yourself off, keep trying, and remember that the most inventive and successful people in the world not only fail, they are the BEST at failing.

The psychology of denial is interesting.  Webster’s defines it as:  a condition, in which someone will not admit that something sad, painful, etc., is true or real.

Yet, that is a state that many live in daily.  They essentially lie to themselves on a regular basis and that lie becomes the truth.  Where are you lying to yourself in your business?

  • Business is down due to the economy – Really?  Then why are your competitors doing so well?
  • There aren’t any good employees – So why are there places like the Broadmoor Resort, which is a 5 star resort that seem to have quality employees (even teenagers – wow)?
  • Customers only care about price – Do you buy only on price?  Or will you purchase something more expensive if you see a greater value at the higher price?

Each of the above items and your Excuses (which are dressed up reasons) are part of your own denial.  You don’t want anyone else to notice that you are lying – and lying to others – but mostly to yourself.

Truth is: 

  • Business is down, and it caught you by surprise; or you didn’t understand your financials, or  have Key Performance Indicators in place that would have given you a heads up allowing you to adjust your business.
  • There are good employees – yet your interviewing techniques, hiring & training methods are not as effective as they need to be.  It may be time to look at how you invest and motive your employees too.
  • Customers care about value – what kind of value are you offering your customers and what are you actually providing?

As the end of the first quarter of this year approaches, it might be a good time to ask yourself these questions and contemplate on where you are suffering from Denial and what do you need to change personally and in your business today!

 Why do we, as a society, have such a hard time dreaming?  As children, we dream on a regular basis.  We fly, conquer the world, create imaginary friends, and plan to accomplish things never considered by anyone 20 years of age or older. 

 Then the aging process starts and conformity begins.  We conform not only in our behavior (which is mostly good), but in our ability to dream.  One by one, we are told (and often not outright), that our dreams are impossible. Our dreams are unreasonable, unreachable, or even unthinkable. You might have even heard, “Why would you ever try that - you might FAIL!”

 What this creates is a society of control freaks.  Some control freaks become business owners and owners who want it done their way, believing their way is the only right way.  What they end up losing is the ability to leverage the world to get things done for them.  They don’t hire for new ideas, they hire for fitting into the box the business owner created.  The problem: business owner wealth creation is often best accomplished by people with the desire to dream in a world without boxes.

 Make 2014 a year of Dreaming without Boxes!  What does that mean?  It means stepping out and doing things differently.  A perfect example is Steve Jobs who created something that was new and different that we didn’t know we needed!  Yet how many of us want to revert back to what life was like prior to first Apple computer?   As a business owner, you need to get away from the day to day operations at times and give yourself time to dream, to challenge the status quo, your current thinking process, and to be open to new ideas. 

 You also must be willing to let others challenge your thinking – they also have dreams that might allow you to fly, conquer the world, and accomplish things you were told were impossible.

Dream big dreams for yourself, your family, and your business in 2014.  Dreams do come true, but only if there was a dream in the first place!

 

In any business, just providing good customer service is not enough. In order to rise above your competition, you must take your customer service from average to spectacular. Customers have higher expectations and look for something that makes your company stand out.

Create a positive customer experience. Were their phone calls answered courteously and in a timely manner? Were their encounters with you and/or your staff friendly, energetic, and memorable? Did you do everything possible to find answers to their questions, solve their problems, and meet their specific needs?

Share your enthusiasm. This key ingredient to success is crucial for gaining and retaining customers. If you are not enthused about your business, how can you expect the customer to be enthused about your products or services? Deliver your customer service with excitement! Your enthusiasm is apparent whether you are chatting on the phone, face-to-face, or emailing with your client. Make sure that your staff and team members provide customer service with the same levels of enthusiasm and excitement.

 Engage your customers. Assess all aspects of your business and determine how your clients felt about their experience. It is important to view your customer service from their side and then focus on any areas that may need improvement. Offer your clients the opportunity to share their feedback through comment cards, surveys, and testimonials. Be prepared and open to suggestions and/or complaints and criticism as you do this.

 Make it your goal to provide stellar customer service from start to finish. Let your enthusiasm impress and inspire your clients to come back again and again. When you share your products and services in a genuine, positive, and exciting manner you are building a connection and customer experience that helps you rise above the rest of the competition!

Every day, everywhere around us, there is an abundance of fear. No matter who you are, your age, or your profession, you are afraid of something (and probably more than just one thing). These fears can be anything from creepy crawlies, heights, public speaking, and natural disasters. These fears aren’t completely unwarranted. Fear is a basic instinct; a means of survival ingrained in our fight-or-flight response. But just because fear is a natural reaction, doesn’t mean that fear has a place in your business, especially if your fears are holding you and your business back from being a success.

The world of self-employment is ripe with opportunities for fear to creep up and rear its ugly head. Making follow-up phone calls, resolving customer issues, or presenting to potential clients can all feed into many kinds of fears. The difference is if you choose to take the opportunities to face your fear and push your business to the next level.

One of the first steps toward overcoming your fear is to identify the fear itself. You can do this by taking a mental inventory of your fear and jotting them down. If you find you’re having a difficult time compiling your fear, consult a colleague, peer, or business coach to help you brainstorm the fears that are possibly holding you back in your business. Once you’ve written down these fears, review each and assess if these fears are based on real-life experiences or if they are based on your own assumptions.

Of the fears that are based on real-life experiences, recall what about the experience led you to your fear. Take time to really analyze and reflect on the overall situations and circumstances. Was this a one-time experience or is this reoccurring? How did you handle this experience? Was everyone involved satisfied with how you handled this experience? Did you garner any lessons learned from this experience?

Of the fears that are not based on real-life experiences, try to identify a common thread or theme between them. Do they tie into fears of rejection, confrontation, public speaking, failure, or something else?

 After you have identified and assessed your fears, then talk them out. Confide in your network, discuss them with other trusted business owners, and get other perspectives. You don’t have to face your fears alone! Work with an experienced Business Coach to create a specific action plan to help you overcome your fears, gain closure, and move forward.

Working for yourself is scary enough! The last person you need getting in your way is YOU! Choosing to work hard and face your fears isn’t easy, but it sure is worth it!

As children return to school after a busy summer, teachers are busy preparing activities to assess the knowledge they have retained from the previous year.  As a business leader, you must take the time to annually assess your business plan in order to grow your business.  You might look at your business plan as the “answer” to the test of what you have learned about growing a successful business.  The following are three tests that show what you have learned along the way.

Have you met your time line goals during the year and are you on track to finish the year strong.  This shows you have learned valuable lessons in time management and project management including the development of good work flow systems.  If you are behind in achieving your goals, put them through the SMART test.  Are they specific, measurable, attainable, realistic and timely? If they are and you are having trouble meeting your goals, this may indicate you need a bit of extra support and a business coach may be needed to help you succeed in your attaining your business plan. 

 Is your financial picture is on target or exceeds expectations for the year.  A healthy financial bottom line is a good indicator that your business goals for the year are being met.  However, closer scrutiny of both income and expenses is essential to ensure any financial gains and drains were derived from expected sources.  Any deviation may indicate a need for an adjustment in your business plan.  If you are unsure of where your money came from or went to give me a call and we can lay out a plan for getting your business financials in order.

 Are you ready to provide added value to your product line or services for the upcoming new year.  It is a satisfying feeling to review your business plan and check off the successes and milestones achieved.  A successful business is developed by scaffolding the lessons we’ve learn along the way, the lessons learned are simply a foundation for those yet to come.  You’ve heard the Marshall Goldsmith saying, “What got you here won’t get you there.”

  • Where is your next “there”? 
  • What will you need to learn to propel you to the next level?
  • What lessons will you need to learn to master the next test? 
  • Will you need a business mentor to help you get there? 

Test yourself throughout the year and be ready to evaluate what you have learned and what you need to learn to grow your business and achieve the success you deserve!

(Photo compliments of renjith krishnan/freedigitalphotos.net)

Millennials are the hardest group to sell to. First of all, they have less money. Many Millennials are on a very tight budget. They are burdened with crushing debt, and many are unemployed or underemployed. Furthermore, they have been “sold to” their whole life. As a result, most conventional tactics fail. Products are overhyped to Millennials, who are used to seeing these things fail, and, as a result, there is a negative correlation between how much hype surrounds a product and how much Millennials want to buy your product.

The Oatmeal, a Millennials web comic, has an excellent illustration of this: Oatmeal Comics

Additionally, location is very important. Can Millennials walk or ride their bike to your business from their homes? Are you easily accessible from public transportation, if your city has it? Are there other businesses nearby that stand for the values that Millennials have? Millennials would much rather stop at your business after they have gone to their local coffee shop than make a special trip to visit you on the other side of town. 

Millennials have different priorities on how they decide to buy things. It is very important how something is made and how the organization gives back to the community. Panera Bread is popular with Millennials partly because they give back to the community through programs such as Panera Cares. Millennials would much rather spend a little more of the money they do not have on a fair trade product that gives the workers a decent wage than buy the cheapest available product. Millennials care far more about the atmosphere of a workplace. What impression do potential customers get when they walk in the door? Is everyone smiling and happy to be there? Is there something unique that no one else has? If your workplace has that, then Millennials will flock to you. 

So how do you stay connected with your clients during the summer?  Many business owners tend to slack off their marketing efforts during the hottest months of the year.  Choosing to connect with clients during June, July, and August may bring you some sweet rewards.  Here are a few ways you might celebrate the summer with your clients.

  1. Send a specially designed note or email to all your clients.  Many remember to thank their client base in December or sometimes in January when celebrating the end of the year, or the beginning of a new one.  June is the mid-year mark on the calendar and a great time to say THANK YOU!
  2. Show up at community events and invite a client to attend with you.  There are many events throughout Colorado Springs that alow you to connect with your clients in new ways as you work alongside them helping others. Walk through the crowds and get to know your neighbors.  You may also want to join in with others and sponsor an event, or if they budget allows, host a community event yourself. 
  3. Provide a “Summer Camp” workshop.  Whether it’s a paid event or a marketing venture, offer to share a skill, talent, or other type of knowledge with clients with a summer camp theme.
  4. Take the heat of the summer holiday and Host a BBQ. More people can attend and it is a relaxed time of the year.  Use your office or a place at a park. Invite your clients to join you for a no host BBQ, it's a fun way to connect with clients and prospects. 
  5. Fast and Fun Ice Cream Socials.  July is National Ice Cream month.  If you want to be really fun and spontaneous, Tweet or Email that you will be at a specific ice cream parlor for the next 20 minutes and you will pay for the first 10 people who show up!

Whatever you choose to do this summer, be creative.  People tend to be happier in the summer, there is more daylight to enjoy, and a great deal of opportunity to be found.  You just have to jump in and not be afraid to make a splash!

Rubber Bands and Leadership

Law 10 is the Law of the Rubber Band – The only time a rubber band is worth anything is when it has tension. The value is the stretch. Yet if we lose the tension of growth, we lose. No great discovery of life was found by a satisfied person. Be grateful for the tension in your life, it shows you are alive. Where do you want to be? What tension are you creating to help you be there? Then what is the next level you strive for.

I lived in Massachusetts for 30 years. The last few years were all about determining where we would get to live. See we were making a choice to move, making a choice to get out of our comfort zone. We spent time researching, learning, visiting and making a decision. It was fun, it was challenging, it was scary. We were leaving where we had lived for a long time, going to a place where we knew no one, we had never lived, and jobs were unknown. We did it, survived, loved it and have always been thankful we made the change. Yet, the challenge really came after the move, there was a time of restlessness – especially for me. What was the new challenge, what was next on the horizon? I needed a new tension. My rubber band was all out of tension. I wasn’t growing, stretching and pursing a new goal. That had to change – which it did – it was called opening my own business.

What I learned was – never complete the stretch without choosing the new stretch, the new place to go and grow. When there is no tension you are under the ground – and I am not ready for that!

Last week we highlighted the challenges of marketing.  Marketing without sales is a waste of time and money.  Yet, as a business coach, that is what I see continually in businesses I meet.  The marketing team (even if it is a team of 1) does the marketing activities: advertising, networking, strategic alliances etc.   Yet, when the phone rings does the sales team know how to close the sale?  Statistic indicate that almost 70% of sales are not closed due to the sales person never asking for the sale.  If you don’t ask for the sale, you probably won’t get it.  The sales team needs training.  I have joked that the sales team needs WEEKLY training, only to have sales people agree with me.  It isn’t a joke, train your sales team, train them well and train them often!

Who is your sales team?  My answer – every employee in the company?  Who needs sales training – every employee.  Who is the core sales team?  The team of people who regularly talk, meet with customers and prospects.  That includes receptionists, customer service, Presidents, management etc.  All it takes is one word to make the difference in a sale.

What do you train the sales team on?

  1. Conversion rate – The phone rings – a prospect – everyone is excited (or at least they should be).  How do you talk to them?  What questions do you ask PRIOR to your answering their question?  As prospects very few of us really know what we want to purchase.  We just think we know.  If you don’t help to educate us – we will then buy on price.
  2. Products – You know your products (or do you).  How do you describe them?  Do you create emotion as you share the value of your product to me?  Do you know how to create emotion for your product?  Does everyone really understand the value of the product?  For 98% of companies I believe the answers to the above questions are no.  Changing those answers will make a difference.
  3. Customer – Do you know what the customer wants?  Not what YOU think they want, but what they truly want?
  4. Competition – Who are your competitors and how are you different?  Why should they buy from you and not them?  If you are more expensive then why, if you are less expensive – then why.  Know your competition – they probably know you.

The critical impact of attitude is seen every day in the business world.  What one business owner sees as a disaster, another sees as opportunity, and capitalizes on that opportunity.  Those who have spent their lives in below the line thinking don’t even realize the impact it has not only on them personally, but their families, businesses, customers and potential.  If their team is below the line, where did they learn it from?  Most likely they learned it from the business owner.  An owner who is below the line will hire staff who also first turn to blame, excuses and denial. It is someone else’s fault that the project is delivered late, someone else’s fault that the customer is upset.  To change they will need someone to hold them accountable to point out where they are below the line.

As I work with clients on this concept, the tendency is to swing to a point where issues in the business are not discussed with the excuse (notice the tendency again) that the issue is below the line.  This doesn’t give permission for a business to white wash issues in the business.  What is does change is the ownership and responsibility for changing the issue at hand.  If projects are late, that is a fact.  The question is what must change in the business to ensure projects are not delivered late, that your customers have the experience stated in all the promotional material.

Businesses have lived for years in below the line thinking and attitude.   They stay in business, they grow, they pay the bills and serve customers.    What impact would the business make with an above the line attitude?  Profits would increase.  Less time would be spent on blame and poor productivity.  Productivity would increase with energy due to the positive atmosphere in the business. The examples abound.

Yet, you must be ready to make the change.  Your dissatisfaction with the results, profitability, long work hours, people avoiding you since they dislike being around negative, blaming people, etc., must be at a point where it is higher than your resistance to making the change.  It is easy to live below the line. It may not be fun, but it is easy and there is a great deal of company.  When I ask my clients do they want to be average, the resounding answer is NO.  They want to be above average.  To make that happen, your mindset must change to one of excellence—above the line thinking— and you will be amazed at the results.

The family business.  It is the foundation of the small business world in the US.  Approximately 80% of small business are family owned.  That can mean brothers, sisters, parents, grand parents, aunts, uncles and children.  Why are there so many family owned businesses?  One reason – blood is thicker than water.  There is a trust factor that comes with working with family.  I hear laughter from some of you.  Some of you wouldn’t trust your family with a dollar let alone own a business with them.  While that can be true, the reality is even where the family has a trust and verify.  The family business has a set of dynamics that are unlike any other.  Think of your family – what would it be like to work with them every day?  Then, go home each night.  Now I have you thinking…  Yes, that is the joy and challenge of family business.  It is often hard to:

  • “leave it at the office”
  • Ensure there is work/family balance
  • Handle the up and down times of revenue and profit
  • Ignore that irritating habit of the family member when they are always around

Yet, it is wonderful being able to:

  • Share the joys of success
  • Have your family understand the business
  • Be able to know the “team” members strengths and weaknesses
  • Work alongside someone you truly like
  • Share ideas and trust them to look out for your well being.

The list goes on for both sides.  If you are considering starting a family business congratulations – you will love the journey.

What have your experiences been with family businesses?  Are you in one?  Have you done business with one?  Share them with me, I would love to hear the stories.

Entrepreneurs and setting goals is a popular topic. Dan Sullivan had a perspective worth sharing in the May issue of Success Magazine. The concept is rather than trying to double or 2 times where you are– go for 10 times where you are. “WHAT?” I hear you all scream. “It is hard enough to achieve 2 times where I am, how on earth can I even consider a 10 X goal?” That is exactly the point.

A 2 X goal is really just pushing what you are already planning into the future (assuming you are planning). The ability to achieve the 2 X goal is a probable anyway. There really isn’t rocket science, you know the basics—hard work and you will achieve the 2X goal.

Now for the 10 X goal that starts pushing you out of your comfort zone. I can already feel the squirming. A 10X goal forces you to look at what is really going on in your business. It forces you to look at inefficiencies. It challenges you to think out of the box, to put systems in place to handle 10X, to understand your business, structure your business, and PLAN. You must now think differently, observe differently, plan differently and execute differently. Once you start thinking 10X you will notice opportunities, changes, and perspectives. Then you can start making the changes that are required.

Here are my perspectives and 4 ¾ downsides to this type of thinking:

1. Shooting for 10 X – you might not make it, you might only reach 5X.

2. 10 X thinking creates perspectives on your business and forces planning.

3. You don’t know how to think 10X? What better way to start looking at everything from a different perspective? Read, ask, get advice, reach out to others, be humble. Even if 10X is achieved, I guarantee your 3, 4 and 5X will be more profitable.

4. For 10X I need to look outside the box, and that creates FEAR. False Expectations Appearing Real – so what are your real fears? Figure them out, since they will probably keep you from achieving 2 X. There is no better time than the present.

4 ¾ Reality is I don’t see any downside to 10X type of thinking. The danger really lies in 2X thinking. Thinking too small limits your potential, who you can be, and can lead to my favorite quote: “Hell on earth is seeing the person I could have been!”

Entrepreneurs, business owners, leaders, managers need to step back on a regular basis and get back to basics. The temptation when running your own enterprise is to stop doing the foundational elements that made you successful in your business. What are the basics for you? Could they be?

Marketing: Testing and measuring what is working in your marketing program and what isn’t. Are you guessing as to which marketing programs work and which don’t. One of my clients swore that one of their marketing programs worked and worked well, until we ran the numbers. They were investing about $14,000 per year in this program and got about $6,000 back. Even taking into account lifetime value of the new customers, it was an expense and not an investment. Both revenue and profitability went up when they stopped that marketing program.

Sales: It is documented that sales people must be trained and retrained on a regular basis to refine their skills and ensure the basic blocking and tackling is being done. What old sales techniques need to be revisited and are there new ones? Selling today is very different than 5 years ago, however some of the basics like communicating with your prospect are foundations which often get forgotten due to bad habits.

Closing: Are you asking for the close in the sale? I have a client that lost the potential of a big new account because the prospects perception was that they didn’t want it enough. They asked for the close, but not often enough during the final presentation. Their competition asked for the sale more.

Advertising: Are you running the same old ad that you always do? It works – great, but could it be better. What is your shock and awe with your advertising? Do you get their attention, or are they yawning through the whole process?

Basics are critical. Innovation is critical, yet if the innovation is built on a rocky foundation the whole business may fail before you know it.

Basics are critical. Innovation is paramount, yet if the innovation is built on a rocky foundation the whole business may fail before you know it. The foundation of your business is the same as the foundation of a building. If the wrong materials, wrong design, wrong measurements have been used then the foundation begins to crack under the pressure. Pressure for a building can be weight, weathering, erosion of soil and much more. Crumbling of a business can also come from pressure of the growth of the business. Cracking appears when the systems are not in place to handle the growth or changing in the business. How do you know if the basics are failing within your business?

Key Business and Sales Performance Indicators:

o Are your leads increasing or decreasing? If you don’t know then that is the first sign that the basic foundation has a few cracks.

o Do you measure your closing ratios now to a year ago, last quarter, last month? Do you measure them by sales person?

o Each lead that you receive you should know where it originated? Was it a referral from a customer, generated by networking, an ad in the paper, pay for click, SEO etc.

Innovation in your business is paramount. If you have always done something the exact same way, do you need to stop and consider a new way to address the situations. Even a 1 degree difference can make a tremendous difference in the future and especially the profitability of the business.

What are your KPI’s?  How often do you measure them?

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Janna Hoiberg
Telephone : 719-358-6936

Colorado Springs, CO 80920 
or

Moultonborough, NH 03254

Colorado Springs Location