The psychology of denial is interesting.  Webster’s defines it as:  a condition, in which someone will not admit that something sad, painful, etc., is true or real.

Yet, that is a state that many live in daily.  They essentially lie to themselves on a regular basis and that lie becomes the truth.  Where are you lying to yourself in your business?

• Business is down due to the economy – Really?  Then why are your competitors doing so well?
• There aren’t any good employees – So why are there places like the Broadmoor Resort, which is a 5 star resort that seem to have quality employees (even teenagers – wow)?
• Customers only care about price – Do you buy only on price?  Or will you purchase something more expensive if you see a greater value at the higher price?

Each of the above items and your Excuses (which are dressed up reasons) are part of your own denial.  You don’t want anyone else to notice that you are lying – and lying to others – but mostly to yourself.

Truth is: 

• Business is down, and it caught you by surprise; or you didn’t understand your financials, or  have Key Performance Indicators in place that would have given you a heads up allowing you to adjust your business.
• There are good employees – yet your interviewing techniques, hiring & training methods are not as effective as they need to be.  It may be time to look at how you invest and motive your employees too.
• Customers care about value – what kind of value are you offering your customers and what are you actually providing?

As the end of the first quarter of this year approaches, it might be a good time to ask yourself these questions and contemplate on where you are suffering from Denial and what do you need to change personally and in your business today!