One opportunity I have is to work with the local Colorado Springs Chamber of Commerce on their Chamber University. These monthly workshops are provided to the local business community as a tool to help them in their business.
During the last 2 years of assisting with the planning of Chamber U it amazes me that the only topic people want month after month is marketing. If the title of the topic includes marketing people attend, if it doesn’t then they don’t attend. So what is the mystic about marketing? Why is there such a “demand” for marketing information and education, yet what most business lack is systems and sales processes?
You can have the best marketing plan on the planet, yet if the team can’t close the sale, why bother. If there aren’t systems in place to follow up with the leads that marketing generates then it is a waste of money. If the target market for the business is not identified, then throwing $100 bills off the highest building might generate better results. Marketing is math nothing more nothing less. If the calculations don’t add up then the results become questionable. Here are a couple of tips for your marketing math:
Call or contact Janna Hoiberg online to schedule a free, initial consultation.
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