You started out with a great idea, one that seemed to be desirable by a number of clients, and it paid off. You truly found what you loved to do and are able to get people to pay you for it! Congratulations. Now, how are you going to sustain your business? You may be fantastic at developing widgets, but how are you at the actual business competencies that will sustain your business over the long run? An October 2012 report on Sustainability and Leadership Competencies for Business Leaders identifies top competencies as follows: Business owners need to provide themselves with learning opportunities that will strengthen each of these core business competencies. This education can be accomplished through reading, formal training, or most effective, by utilizing a business mentor or business coach that can hold business owner accountable for actually implementing stainable changes in their company, ones that are customized to meet their company’s specific needs. However you choose to receive your small business advice and continue your education as a leader, make a plan and follow your plan to ensure you are a perpetual learning leader. As America acknowledges the 150th anniversary of the battle of Gettysburg, Jeffrey McCausland shares an insightful article in The Guardian on the top three lessons leaders can learn from the battle of Gettysburg. They are: I suggest reading the full article The top three leadership lessons from the battle of Gettysburg, by Jeffery D McCausland. It’s interesting to compare leadership from the past to the present. While we want to learn from the past and not make the same mistakes our predecessors made, it is the wise leader that learns from those in the past and if we are willing to look and listen, we will be gifted with great leadership lessons. So how do you stay connected with your clients during the summer? Many business owners tend to slack off their marketing efforts during the hottest months of the year. Choosing to connect with clients during June, July, and August may bring you some sweet rewards. Here are a few ways you might celebrate the summer with your clients. Whatever you choose to do this summer, be creative. People tend to be happier in the summer, there is more daylight to enjoy, and a great deal of opportunity to be found. You just have to jump in and not be afraid to make a splash! You can’t control a wildfire. The best you can do is to plan for its eventual happening and do everything possible to keep out of the line of fire. Our businesses are also susceptible to the devastation of a “wildfire” which can be the result of any type of catastrophic impact. So what are the lessons we have learned from the fires we have experienced here in Colorado Springs? 1. Clear as much debris from around the perimeter of your property as possible. 2. Eliminate dead wood. 3. Keep an updated record of valuables. 4. Always be prepared. 5. Help your neighbor. There is a very old and interesting parable about blind men who were asked to describe an elephant. Each man was positioned at a different place on the animal; therefore it is not surprising to hear some of their descriptions of the elephant. One man said an elephant was a long, thin animal that twisted and coiled. He was holding the trunk. Another man said the elephant was a massive animal that stood strong and erect. He was embracing a leg. Still another said the elephant was a great winged creature. He was holding an ear. The last man said the elephant was no animal at all. It was cold and smooth and without any life. He was running his hand along the tusk. Although all the observations were correct, they were also incomplete. Each had described a specific part of an elephant, but none were able to come up with the “big picture.” So what is your big picture? Who provides it to you? Where are you blind in your business ventures, life, and environment? The challenge for all of us is to stand back far enough to generate a big picture; to see situations for what they really are. Where have you had the challenge of seeing the big picture and what were the results? Share with us, I would love to learn from your big pictures!
What type of “debris” may be associated with your business? Strive to understand what keeps potential customers or clients from seeing you as an attractive company to do business with.
If you have people on your team that are not producing, find a place where they will be successful or help them find a new place of work where they will be successful. Dead wood often becomes destructive in nature.
Steven Covey’s now famous quote “Keep first things first” is invaluable to a business owner. Set goals, work your goals, know what the most important things to spend your time on are and don’t let anything derail you from pursuing your goals.
It’s now just the Boy Scouts that need to be prepared for any eventuality. When you are prepared, you make it easy to do business with you.
Business to business support is critical. Join a network group and get to know your business community. When businesses support each other and rejoice in each other’s successes, we all grow stronger and keep our business community from potential “wildfires”!
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