Janna's Blog Article

Jan 2, 2014

Does Setting Goals Provide Real Value?


Category:Success In Business Management Leadership Family Business Entrepreneur Business Management Business General 
Posted by: actionjanna

The concept of goal setting seems to have at least 2 camps; one that perceives value, the other that questions the value.  I was meeting with a friend recently and asked them about their own goal setting perspectives.  He indicated he had never set goals and had been successful, so he didn’t see the value.  However, he did make plans and followed through regularly on his plans.  In reality it boiled down to semantics; his plans were nothing different than goals.  The word was different, the end result the same.

Both provided a roadmap that needed to be executed.  Both required the individual to sit down and evaluate what had been accomplished and what was needed to move forward.     

Another word that seems to stimulate some and repel others is resolution.  What do you think about the typical New Year’s Resolution – does it work or is it a feeble attempt to make yourself feel good – for about 10 days before your “resolve” deteriorates.

Most goals, plans and resolutions fail because of the lack of commitment, determination and accountability.  They also fail in the true emotion of WHY you are doing them.  If there isn’t a compelling reason, purpose, why – or whatever word you want to use – it won’t happen.  The Why is actually more important than the actual goal or plan.  The Why is what motivates you to make it happen no matter what.  The Why is at the heart of the difference between success and failure.  What is your WHY?  If you don’t have a clearly defined Why – I suspect you will have a very hard time achieving what you set out to accomplish.

Now, I will also challenge those who don’t attempt to set goals, yet perceive that they have done fine without them.  Here is the challenge:  “How much better could you have done by setting goals, creating a plan, or making that resolution?”  Sure you have done well, achieved much, are financially secure.  Awesome, congratulations – great job!  Yet, what would 5% or 10% more mean to you, your employees, your family, the charities you support?  Is “doing fine” a form of settling, not being willing to get out of your comfort zone, fear of true success?  Only you can answer that question. 

No matter what you call it:  Goal, plan, resolution or something else.  You need a guiding light to illuminate the path you plan to follow and allow you to find places to rest along the path throughout your journey.  That rest can be the difference between success and success beyond your wildest imagination.  The next step is yours.

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