Make Yourself Memorable
As business owners, we often interact with a lot of different people on a daily basis. Whether we connect through networking groups, meet-and-greets, vendor shows, or social media, there are a whole lot of names and a whole lot of faces that we may encounter and vice versa. And if you’re having a hard time keeping track of who’s who and what they do, then there is a good chance that they might be having a hard time remembering who you are too. No matter how many business cards you pass out, if people don't remember you well, they probably won't be calling you to follow up or keep you in mind for possible referrals.
Here are some ways to make yourself memorable:
- Give people at least one token to remember you by. Think of this as your individual token that makes you distinct from everyone else. This could be as easy as wearing a brightly-colored shirt, an interesting tie, or a unique piece of jewelry to give them a visual object to recollect their memory of you. This distinction can also come in the form of a simple verbal phrase, or hook, when you introduce yourself. For example, “Hello, my name is Janna Hoiberg, and I am an Action Coach!” This one sentence carries two golden memory nuggets: my name and my business. For people who struggle with remembering names, it might be easier for them to remember the phrase “Action Coach” while for others it may be easier for them to remember my name.
- Show Your Genuine Interest in Them. It may sound contradictory, but you make yourself memorable when you change your focus away from telling people about you and instead letting them tell you about themselves. This is especially true when you are meeting many people in a large setting, such as a vendor show or conference, where it’s very easy to become a crowded blur of faces in people’s memories. You can learn about them by asking when they opened their business, what drew them into their industry, and what they enjoy most about their work. Keep in mind that as they are talking about themselves, they are also offering you memory nuggets for you to keep in your thoughts, so make sure to gather at least one token for you to remember them by.
- Make Them Feel Good. This goes hand-in-hand with showing interest in people. When you make people feel good, then you are making yourself memorable. As American Author, Maya Angelou, says: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Some ways to make people feel good is to sincerely compliment them and give them your full presence and attention and actively listening to them. (For great tips on being an active listener, check out my blog titled “Lend Them Your Ears”.) Also remember to SMILE! Your smile is always in style and it has the power to brighten people’s day in an instant, and they’ll appreciate that you made them a priority.
So the next time you are getting ready to make a good FIRST impression, also remember to make yourself memorable leave a LASTING impression.